The changes approved by the ATP board also include increased prize money, the result of more than two years of negotiations.
The “OneVision” Phase One plan seeks to increase profits by combining tournament revenue through the innovation of ATP Media and Tour tennis data.
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“Significantly, this will open up opportunities for greater growth in media and data, two highly measurable revenue streams,” the ATP said in a statement.
“Embracing the digital transformation will take the tour away from the extra reliance on tickets, an integrated move seen across many other big games.
“Players will receive the finances of the audited tournament for the first time and a ground-breaking 50-50 profit-sharing formula will combine the interests of players and tournaments to enhance the game as a success partner.”
From next year, the Masters events in Madrid, Rome and Shanghai will be extended to 12 days from the eight-day competition in line with Indian Wells and Miami. Beginning in 2025, events in Canada and Cincinnati will expand similarly.
Prize money will increase by more than 35 percent in five expanded events, ATP said.
ATP Chairman Andrea Goudenzi called the approval of the plan “a game-changing moment for travel and a huge concerted effort across our game.”
To advance to Wimbledon starting June 27, Australia’s Nick Kyrgios defeated No. 26 Nicolas Basilashvili 6-7 (4) 6-4 6-3 to advance to the quarterfinals of the Boss Open on Friday.
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